For 7shifts, a leading team management platform for hospitality businesses, achieving outbound scale was a strategic imperative. But like many high-growth organizations, their outbound motion was constrained by manual processes that bottlenecked performance and sapped team productivity.

The Challenge: Manual Complexity That Stalled Growth

As 7shifts expanded, so did the complexity of their outbound process:

• Manual list hygiene: Valuable SDR and ops time was spent deduplicating, cleaning, and scoring lists for outreach.

• Segment chaos: Without automated segmentation, 7shifts struggled to create nuanced audiences that aligned with buyer intent.

• CRM misalignment: Leads and contacts lived across disparate tools, leading to outdated data and poor syncs.

• Low outbound output: Campaigns were small, sporadic, and slow to launch — making it impossible to test and optimize at scale.

This manual overhead made scaling not only difficult — it made it unsustainable.

The Solution: Automation From Prospecting to Replies

7shifts turned to Datamorf to transform outbound into a scaled, repeatable engine. The platform delivered:

Automated Prospecting

Datamorf continuously discovers and enriches target accounts that match 7shifts’ ideal customer profile (ICP) — eliminating the need for manual list building.

CRM Sync & Data Hygiene

Contacts and account statuses automatically sync between Datamorf and 7shifts’ CRM, maintaining fresh, accurate pipelines without sales operations having to intervene.

Intelligent Segmentation

Behavioral and firmographic filters — powered by real-time insights — enable 7shifts to run highly segmented campaigns that resonate with specific buyer groups.

Automated Outreach & Replies

Datamorf manages multichannel workflows — from email to social touchpoints — and intelligently handles reply routing and qualification feedback loops.

The Outcomes: Tripling Outbound Output

Automation unlocked lift across 7shifts’ outbound efforts:

✔️ Outbound scaled 3× — without expanding headcount
✔️ Hours reclaimed weekly that previously went toward manual data work
✔️ Consistent, high-volume campaigns that align with buyer behavior
✔️ Better visibility into performance without fragile spreadsheets

“Our team now runs high-volume campaigns effortlessly while I focus on strategy,” the CMO says. “Datamorf now handles prospecting, CRM sync, segmentation, and replies automatically.”